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Chris Montana founded Du Nord Social Spirits, the first Black-owned distillery in the U.S., in his hometown of Minneapolis, and he chose a meaningful location for the distillery.
“I used to walk past this space on my way to high school,” Montana said on TODAY. “As a kid, I didn’t have any concept of being a business owner. It’s like, what am I going to do that’s going to make enough money for me to support myself and just survive.”
As a teen, Montana’s mom struggled to make ends meet, and eventually, he was couch-surfing with friends and sleeping in basements until a friend’s parents
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allowed him to finish school under their roof. After finishing high school, Montana tried to pursue a career in law and politics, but brewing beer kept his attention, and soon he was attending his first distiller’s conference. The young man quickly noticed a difference between him and the other attendees.